He combines graphic design and photography playing with colours, shapes and contrasts.
Paolo Pettigiani, a photographer and director based in Turin, has just unveiled new images for the “Infraland” project.
The artist used infrared photography in the series “Infraland Valley” which he created with a drone.
It allows the artist to change the way we perceive nature by bringing out elements with chlorophyll, like trees or grass.
As a result, the reliefs of the French Alps receive a fresh perspective.
The artist and photographer Paolo lives in Turin, Italy.
As co-founder and art director, he currently creates interactive and strategic brand narratives for the No Panic creative agency.
Educated at Politecnico di Torino in Design and Visual Communication, he developed a trademark style of photography using infrared technology: a visual exploration of colour, shape, and contrast that challenges our perceptions of reality.
In his graphic and visual exploration, Paolo aims to bring attention to the beauty in our surroundings that is often overlooked. With Infraland, Paolo puts nature in the foreground, emphasizing its hidden colours which are invisible to the human eye.
It has also been featured in a variety of digital publications, including The Washington Post, Wired, La Repubblica, La Stampa, Vanity Fair, Lonely Planet, The Huffington Post, and Vogue.
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