Luxury brands such as Gucci, Balenciaga, and Versace are highly regarded. This is in line with recent data from market research firm NDP Group, which shows that sales of luxury products in the US have increased by 50 percent in recent years. Especially the sale of expensive clothing and shoes has grown.
These are the most popular fashion brands at the moment:
Despite some skepticism about Burberry’s comeback attempts, its refreshed look resonates with customers, Lyst’s report said.
At Burberry, things have been shaken up: in 2017 creative director Christopher Baily left the company, which Italian Marco Gobetti has since led. According to Lyst, Burberry continues to release limited editions that are exclusively available on Instagram and WeChat, the Chinese equivalent of WhatsApp. The limited editions are sold out within a few hours.
Photo: A model shows Valentino’s creation during the presentation of the fall/winter 2019 collection in Paris. Source: AP Photo / Thibault Camus
Valentino had a busy start to the fourth quarter, thanks to Gwyneth Paltrow. The actress who has emerged as a businesswoman wore a wedding dress from Valentino when she tied the knot with Brad Falchuk last September.
Vetements retains its spot in the top 10. The brand peaked on social media after actress Tilda Swinton wore a red Vetements dress at the Sitges Film Festival in Spain in October.
Stone Island has returned to the top 10 after a six-month hiatus. Searches for the brand were up 122 percent in the fourth quarter. Stone Island was mentioned more than 300,000 on social media.
Versace was the center of attention last year when Michael Kors bought the fashion house, now Capri Holdings, for $ 2.12 billion. Capri wants to grow the brand’s turnover from $ 808 million to $ 2 billion, including increasing the number of stores from 200 to 300 and expanding the range of shoes and accessories.
In October, Fendi launched the Fendi Mania capsule collection, which features a mix of the Fendi and Fila logos designed by an Instagram
artist. The launch took place in nine cities, causing the brand to peak on social media, Lyst said.
Not only did Moncler make it to fourth place in this ranking, but the brand’s luxury quilted jackets are also on Lyst’s most popular products list.
Ugly sneakers are still entirely ‘en vogue,’ so Balenciaga continues to ‘shine’ with its collection of sporty shoes. Shine also did Michelle Obama as she wore Balenciaga’s fiercely glittery gold-silver thigh boots while promoting her biography Becoming. With these extravagant $ 4,000 heels at her feet, the former first lady boosted the brand.
Off-White continues to dominate the internet. The high-end streetwear brand originated from Virgil Abloh, the artistic director of Louis Vuitton Menswear. In 2017, Off-White entered into a partnership with Nike that continued into 2018. According to Lyst, the Off-White x Nike The Ten was one of the year’s hottest collaborations. Still, Abloh has suggested on his Instagram that this is coming to an end.
Gucci reigns at the top of the list, a success that is partly thanks to creative director Alessandro Michele who has been running the brand since 2015. Michele knows what young people want: eclectic designs with bright colours and patterns that catch the eye and do well on Instagram, Business Insider wrote after visiting a Gucci store. More than 6 million shoppers searched for Gucci accessories between October and December, one of the most popular fashion products.