Bread Cat – Cats In Bread
An unusual photo fad known as Cat Breading involves taking pictures with bread slices around the necks of cats. The series’ name is a pun on the word “inbred.”
Photo of cat bread first posted to Reddit on August 2nd, 2011 and to Tumblr on the same day where it has received over 51,000 comments over the last six months. In addition, Tastefully Offensive and Bits and Pieces reposted it that day. There were 8,095 upvotes and 6,964 downvotes received on the 19th of that month.
The spread of bread cat
Uproxx posted inbred cat images on its website the same month, and Facebook created a page to compile images of inbred cats. October 2nd, Tumblr blogger light-up had accumulated over 11,000 notes for a photo set she posted of her cat in bread. In December 2011, When Parents Text added another photo to the blog.
An article published on Gawker on January 31st, 2012 described the practice of breading cats as a “hot new internet meme.” Two follow-up articles with relevant tweets and submitted photographs of cats wearing bread hats followed throughout the day.
IBT, Metro, Tosh.0, and humour site The FW covered cat breading on the same day as the Gawker posts.
South Park Appearance
South Park wrote and aired an episode titled “Faith Hilling” on March 28th, 2012 to parody the photo fad meme. In episode two, a pair of men investigate the spread of photo fads and find that cats portrayed doing cat breading are actually doing it themselves, therefore creating their own feline trend. In light of this, they believe the cats are evolving and are dangerous to humans.
iOS Game: Bread Kittens
In a game called Bread Kittens, released on November 21st, 2012, mobile gaming startup Bake450 pits the player against stray cats brainwashed by tainted food. A similar method to Pokemon’s Pokeballs for capturing new monsters is to place various types of bread around the opponent’s head in order to rescue cats. Following the game’s release, VentureBeat and Pocket Gamer UK reviewed it. Out of 326 reviews, the game received a 5-star rating within five days. Bake450 also provides players with tips on catching new cats via his Facebook fan page.
In July 2016, Snapchat released a new “Breading” filter that places a slice of bread on top of users’ faces.